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Whether digital or face-to-face: How to find the right form of learning – and why blended learning is often the most effective way to achieve sustainable training success.
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Knowledge as a success factor – companies that provide their customers with targeted training not only strengthen their trust, but also their long-term loyalty. But what is the most effective way to impart knowledge? Do you rely on the traditional method of classroom training or do you take the digital route with a flexible e-learning solution? And what impact does the chosen method have on customer satisfaction?
The answer to this is (perhaps unsatisfactory at first): It depends.
Faster, higher, further – the world of work is evolving rapidly! Technological innovations, especially the digital revolution, are not only changing where and how we work, but also how we acquire new knowledge. In an already busy schedule, there is often little time for extensive training. This is why flexible, efficient and location-independent training formats are becoming increasingly important.
The independence of location and time zone is a major advantage of digital training courses. Even with simple means, e-learning can be rolled out throughout the company and thus efficiently meet the training needs of many customers.
E-learning also offers decisive advantages from a learning psychology perspective: Gamification elements, interactive challenges and microlearning units increase motivation and ensure a sustainable learning experience. In addition, content can be individually adapted to the user’s level of knowledge and learning speed – so neither over- nor underchallenging becomes a problem. A personalized learning environment not only promotes the acquisition of knowledge, but also the long-term retention of what has been learned.
E-learning offers many advantages – but is it the perfect solution for every company? It’s not quite that simple.
Digital training methods also have their challenges: Without direct face-to-face interaction, it can be more difficult to clarify individual questions or address specific problems when dealing with complex topics. Digital learning requires a high degree of self-discipline and self-motivation. Technical hurdles can make the learning process more difficult, for example if participants with different devices, internet connections or IT skills access the content.
Despite the growing importance of digital training, face-to-face training still has a firm place in customer training. Participants benefit from direct interaction, practical exercises and individual support, especially when it comes to complex or consulting-intensive topics. Personal interaction promotes the development of trust and long-term customer relationships, and comprehension problems can be identified and resolved more quickly.
Face-to-face training creates a structured learning environment away from digital distractions, allowing participants to concentrate fully on the content. The fixed dates also encourage commitment and active participation, which increases learning success in the long term.
However, traditional face-to-face events also pose challenges:
High planning effort and high costs are the most obvious disadvantages – from travel and accommodation organization to room rental and trainer fees, a lot comes together here.
They are also not very flexible, as participants are tied to fixed dates and locations, which can be particularly impractical for busy customers or international teams.
Another problem: scalability. While digital training can easily be provided for a large number of participants, face-to-face training is often limited to smaller groups.
Finally, learning transfer can also be an obstacle – one-off training sessions without digital support or follow-up can lead to knowledge being lost more quickly.
Companies benefit from:
Both classroom training and e-learning have their strengths and weaknesses – but why choose when you can combine the best of both worlds? Blended Learning is the solution.
This hybrid approach combines the advantages of both methods: theoretical content can be taught efficiently via digital learning platforms so that participants can work on it at their own pace, regardless of time and location. Face-to-face phases, on the other hand, are used specifically for practical exercises, group work and individual questions.
The result: a dynamic and sustainable learning experience that not only optimizes knowledge transfer, but also increases motivation and learning success – a decisive factor for customer satisfaction.
Continental shows how it works! Read more in our use case.
With blended learning, companies create a customized training solution that meets modern requirements and increases customer satisfaction in the long term.
Our experts will contact you shortly to arrange a demo appointment.
What you can expect:
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