BSH Hausgeräte GmbH
Sales increase at BSH Hausgeräte with LXP
Learning platform for international sales training
BSH Hausgeräte GmbH is the largest manufacturer of household appliances in Europe. In addition to the global brands Bosch and Siemens as well as Gaggenau and Neff, the BSH brand portfolio also includes Thermador, Balay, Profilo, Constructa, Pitsos and Coldex. The product portfolio ranges from stoves and ovens to dishwashers, washing machines, dryers, refrigerators and freezers through to small household appliances such as vacuum cleaners, fully automatic coffee machines and food processors.
In its more than 50-year company history, BSH has developed from a German exporter into one of the world’s leading household appliance manufacturers. In order to remain successful in international competition, BSH relies on the continuous qualification of its dealers and sales staff: only through constant further training can they expand their knowledge and thus achieve a real competitive advantage.
- Sector: Household appliances | Trade
- Employees: 62,000 (2021)
- IM|S Solutions: hiveQ | Services | Learning Media
- Turnover: € 15.6 billion (2021)
Challenge
Efficient qualification of customers and partners
The product experts at BSH Hausgeräte are available to their customers and partners as competent contacts for advice, sales and any queries. The efficient training of BSH-Hausgeräte dealers and sales staff is essential in order to keep up to date with the latest developments. The focus on new product developments and optimizations is particularly important here, so that the competitive advantages of individual products can be identified and customers can be given the best possible support in their purchasing decisions.
With over 9 different brands and a presence on the global market, the demand for a platform that is easy to use and provides training content in different languages is particularly high.
The Learning Management System (LMS) hiveQ was able to meet precisely this requirement and create a platform that prepares customers and partners for customer meetings in just a short time.
Solution
Flexible qualification platform for various learning opportunities
Whether learning on demand, face-to-face events, traditional e-learning via online training or virtual classrooms and webinars – the Learning Management System (LMS) hiveQ combines various learning options in one platform and thus enables customized training for sales and trade.
This means that netTrainment, as the platform for BSH Hausgeräte is called, can be used to provide information about BSH Hausgeräte worldwide and in over 40 languages. Online training courses convey the key features and benefits of the products to dealers directly at the point of sale in just a few minutes, so that customers can be offered excellent customer advice.
Result
Digital and efficient - all important information at a glance
The IM|S Learning Management System is an excellent way for retailers to prepare their customers. In just a few minutes, key features can be identified and the benefits clearly demonstrated to customers. In this way, the customer can quickly become enthusiastic about the product!
With numerous interfaces in the IT infrastructure of BSH Hausgeräte, hiveQ can be optimally embedded in the company structure.
Today, IM|S sees BSH Hausgeräte as an important innovation partner with whom it has been working closely for over 10 years. Progress, questions, problems and solutions are discussed in weekly jour fixes so that requirements for the platform can always be adapted and further developed.
Read a separate use case to find out how BSH Hausgeräte handles customer training in the area of consumer products and ensures maximum product enthusiasm with online training!
Would you like to find out more about this use case? We would be happy to show you how you can achieve your goals with IM|S solutions.
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