Sales Heroes

10 % more sales through training

Increase the persuasiveness of your sales force with our efficient, flexible online trainings – for higher closing rates and increased sales!

free of charge & without obligation

These companies trust in more heroes

Our modules for your sales staff

Our promise to you

Direct availability

Our online trainings are directly available – so you can train anytime and from anywhere.

Unique practical transfer

Our unique practical transfer ensures that participants actively integrate what they have learned into their everyday work.

Unlocking untapped potential

Our online training unlocks previously untapped potential in your organization.

Flexible adaptation to your design

We flexibly adapt our ready-to-use trainings to your design and requirements upon request.

Training offers

All trainings are based on our 3-step concept: input nugget, learning control and practical transfer

Book complete training program

“Successful selling in retail”

Put together an individual training package

A training program entirely according to your wishes.

“I was particularly impressed by the didactic approach: information is conveyed appealingly and practically, knowledge is directly tested, and the transfer analysis and the learning diary ensure sustainability. Added to this is the modern graphic design of the online training.”

Danny Gauch, Worlddidac 

Module overview

Different modules for your sales staff

Module 1

Address & greeting

Create a pleasant and welcoming atmosphere for customers.

  • The first impression counts
  • Greeting customers correctly
  • Small talk
  • The open-ended introductory question

Module 2

Needs assessment

Help your sales staff accurately identify what your customers want.

  • Asking open-ended questions
  • Justify questions
  • Listening and perceiving signals
  • The needs analysis

Module 3

Product presentation

Make sure your products are presented in the best possible way.

  • The 3-step method
  • Name and present the product
  • Appeal to all senses
  • Showing customer benefits
  • The open feedback question

“The content is well prepared and is conveyed in a varied and playful way through the gamification approach.
The interactive design and the integrated learning questions promote the sustainability of what is learned. This makes learning fun!”

Karin Schwarzenberger, Technotrans SE

Module 4

Additional sales

Fully exploit the potential of add-on sales – for increased turnover and higher customer satisfaction.

  • Why additional sales?
  • Step 1: Initiate additional sales
  • Step 2: Make a concrete additional offer
  • Step 3: Justify the benefits of the additional offer
  • Step 4: Closing an add-on sale

Module 5

Handling objections

Train your sales staff to handle complaints in a targeted manner.

  • Objections as an opportunity
  • Step 1: Acknowledge understanding
  • Step 2: Upgrading customers and showing understanding
  • Step 3: Debunking objections
  • The Positive Salto Method
  • The preframing method
  • The saloon door method
  • The isolation method

Module 6


Ensure that your customers are optimally supported to close the sale.

  • The “Yes-Street“
  • Support your customers
  • The last impression counts

Discover more heroes!

Learn more about our training portfolio

Companies from all industries rely on the services of IM|S

A small selection of our customers

BEA Testing
Reha Offenburg
Stadt Zürich


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