Robert Bosch GmbH - Automotive Aftermarket
Multilingual online training for partners & employees
Bosch AA is one of the divisions of Robert Bosch GmbH. The company has its legal domicile in Stuttgart; the head office is located in Gerlingen.
Keyfacts
- Industries: Automotive, industrial technology, consumer goods, energy and building technology
- Customers: Well-known automotive manufacturers, suppliers and companies from various sectors worldwide, consumers
- Locations: 126 development locations worldwide, around 440 subsidiaries and regional companies in around 60 countries
- Number of employees: Approx. 400,000 worldwide
Use Case: Online Training | Tool: Content Builder
Product knowledge for service partners and sales staff
“Only those who know a product well can explain it to their customers and sell it.” With this thesis in mind, we started developing online training courses on vehicle wear products such as batteries, filters, brakes and spark plugs together with Bosch Automotive Aftermarket in 2015.
In the online training courses, service partners and sales staff not only learn about the technical functions and special features of Bosch products. They also learn which product variant is suitable for which vehicles and customers and which arguments are decisive for the purchase decision.
The training courses are now available internationally in various languages so that participants can learn in their native language – and are therefore well equipped for their job.
Would you like to find out more about this use case? We would be happy to show you how you can achieve your goals with IM|S solutions.
sales@im-systems.com
+49 721 4903-0
