dm-drogerie markt GmbH & Co. KG

Fun learning with interactive content

The drugstore chain is based in Karlsruhe and has around 3,700 stores across Europe.

A screenshot from one of the created trainings


  • Product range: Cosmetics, food, household articles, pet supplies, photo
  • Customers: Consumers in various European countries
  • Number of employees: Approx. 62,600

Use case: Online content

Fun learning with interactive learning nuggets

dm focuses on the individual – whether customer, employee or partner. This is also reflected in the learning opportunities for employees – they are primarily designed to help employees in their day-to-day work and enable them to develop further. As many of the learning opportunities are really an offer and not mandatory modules, they have to impress employees with their relevance and creative implementation.

We have therefore implemented very different approaches together in various projects: From gamification for getting to know the pet food segment to storytelling around the topic of cash and interactive exploration of an energy-efficient branch.

Not only the project and specialist managers from dm and IMS were involved in the joint development. Employees were also actively involved in the process and provided helpful tips to make the learning opportunities even more practical.

dm has been an IM|S project partner since 2018.

Other joint projects with this customer

An excerpt of previous project collaborations:

  • Project 1: Delicious for animals – ingredients in pet food
  • Project 2: Checking and recognizing cash with the senses
  • Project 3: The energy-efficient store
  • Project 4: Avatars for online training

Would you like to find out more about this use case? We would be happy to show you how you can achieve your goals with IM|S solutions.
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