Our customer

BSH Home Appliances GmbH

BSH Hausgeräte GmbH is one of the world’s leading companies in the industry and the largest manufacturer of household appliances in Europe. In addition to the global brands Bosch and Siemens as well as Gaggenau and Neff, the BSH brand portfolio includes the local brands Thermador, Balay, Profilo, Constructa, Pitsos and Coldex. In its more than 50-year history, BSH has developed from a German exporter into one of the world’s leading manufacturers of household appliances. 

The product portfolio ranges from stoves, ovens and cooker hoods to dishwashers, washing machines, dryers, refrigerators and freezers, as well as small household appliances such as vacuum cleaners, fully automatic coffee machines and kitchen machines.


  • Industry: Household appliances
  • Customers: Electrical retailers, trading companies
  • Service and sales: 80 sales, production and service companies in approx. 50 countries
  • Employees: 58,000 worldwide

Use Case: Online Trainings | Tool: hiveQ

Efficient qualification of retail and sales staff - worldwide

BSH’s dealers and sales staff are the link to its customers. As product experts, they are available to their customers as competent contacts for advice, sales and also in the event of queries.

In order to achieve competitive advantages, BSH therefore relies on the efficient qualification of its dealers and its sales staff, because they must continuously acquire new knowledge, such as the unique selling points of a product or detailed product differences.

With netTrainment, or hiveQ, BSH Hausgeräte GmbH uses a qualification platform that combines a wide range of learning options – learning on demand, face-to-face events, classic elearning via online trainings as well as remote trainings in virtual classrooms and webinars.

The platform is used worldwide – in almost 40 languages! It is also embedded in the company’s IT infrastructure via numerous interfaces.

Use Case: Online Content | Tool: Content Builder

Online content: Efficient creation of online training for the sales department

Over the past few years, the International Sales Training Europe division has developed a large portfolio of online product training courses for sales and retail. The challenge here is to keep pace with new product developments and optimizations.

Content Builder is still used for the creation of the online trainings – mainly because of the flexible and at the same time efficient creation of content and the easy creation of language variants.

Use Case: Online Training

Online Training - Fit at the Point of Sale:

When it comes to small household appliances – the “consumer products” – BSH offers its customers a broad and innovative range of products for coffee preparation, floor care, textile care, food preparation and liquid health.

Looking at the competition, it is clear that the choice is enormous – and retailers are all the more called upon to maintain an overview, to know the advantages of individual products, and to provide customers with the best possible support in their purchasing decisions. This is precisely why BSH is working with IM|S to develop online training courses that retailers can access directly at the point of sale via netTrainment.

With the help of the interactive training courses, dealers can get themselves in shape for their customer discussions in just a few minutes: Knowing key features and clearly demonstrating advantages for customers, whetting customers’ appetites for the product, and inspiring them.

So that the spark jumps over at the point of sale!

More use cases about hiveQ:


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